Content Marketing: Your very own modern guide

Content marketing features some informative content that is useful for your targeted audience. This content has to be relevant, unique, and engaging. Moreover, content can be in the form of audio, video, written material, or images.

Further, content marketing aims to attract potential customers by engaging them and making them move through the sales funnel.

Types of Content Marketing


Content marketing has become a vast sea, and many have dived into it. Here are some of the common types of content marketing;

  • Blogging
  • V-logging
  • Infographics
  • Podcasting
  • Ebooks
  • Visual content
  • Email
  • White papers
  • Lead magnets
  • Checklists
  • Webinars
  • Courses
  • Social media posts
  • Slide share presentations
  • Slide decks
  • Quizzes
  • Free apps and more

Purpose of Content Marketing


The query that might ascend in your mind would be why brands spend so much effort and money to provide free content to people. Well, here is the answer;

  • To drive organic traffic to key landing pages.
  • To spread awareness of your brand.
  • It is to build relationships.
  • To generate revenue.
  • To generate backlinks and social shares to get ranked on search engines.

Content Marketing Strategy


It is vital to make and follow a strategy to make your content marketing successful. Here is what you should consider;

Set Your Goals

Know that why you are marketing a particular content. This will help you evaluate in the future if you have achieved your goal. Your goal would be to improve brand awareness, boost sales revenue, increase conversions, improve your brand loyalty, engage customers, build trust, or attract strategic partners.

Determine your Key Performance Indicators (KPI)

The next important step after setting a goal is to determine your KPI’s. These KPIs are calculable data points used to measure your actual performance in contradiction of your goal.

Goal Related KPI

Brand Loyalty

Referrals, product reviews, promoters, returning customers.
Customer Engagement Backlinks, shares, mention, follows
Revenue Site traffic, Daily Sales



Competitive price trends, conversion rates, associated shipping rate trends, shopping cart abandonment rate

Strategic Partners

Backlinks, mentions, new partnerships


Choose The Nature of Content You Want to Create

Think about your buyer’s facade and targeted audience to determine the type of content you would be creating. To do this, you need to think about what your customers want from you, what challenges they want to overcome, or how your service or product can help them.

Choose a Medium

After deciding the type of content, you want to create, select a medium. This medium should be the one that you think your targeted audience follows the most. It could be YouTube, Facebook, Instagram, etc.

Create and Dole out the Content

Create your content and make a content calendar to post the content and get connected to your audience consistently.

Measure Results

Analyze the KPIs to know if you have successfully achieved your goal or have to make changes in your marketing strategy. Besides using KPIs, you can use tools like Mention, Sharedcount, Sprout Social, Google Analytics, Hubspot Social Media Management Software, Or Hubspot Marketing Analytics Software to analyze results.

Wrap Up


This was all about content marketing from us. We hope this guide was helpful for you.