Email marketing is a way of marketing that uses your customers’ email addresses to send them details of new services, products, or discounts. Also, the popular forms of Email marketing include promotional Emails, Email newsletters, acquisition Emails, and retention Emails.
Why Choose Email Marketing Strategy?
Email marketing is a cost-effective strategy specifically for small businesses.
It is easy to manage, and you can make direct contact with your customers.
Email marketing makes it easier for you to track open rates, bounce rates, delivery rates, click-through rates, and unsubscribe rates. Moreover, you can give a call to action using promotional emails.
What to Look in Best Tools for Email Marketing?
The best tool for marketing should have a user-friendly interface. Besides, it should enable users to send emails in bulk while making them targeted and personalized without effort.
Besides, it should be easier for users to manage contact lists, track marketing campaigns’ performance, and segment users into groups.
Also, a reliable email service provider should ensure that your email does not end up in the spam folder. Let’s have a look at some of the best tools for marketing.
5 Best Tools for Email Marketing
Constant Contact
Features
- Email Automation.
- Drip Campaigns.
- Surveys &Polls.
- Online Donations.
- Subject line A/B Testing.
Constant marketing is one of the best marketing tools that has gained immense popularity around the globe. Furthermore, it has a user-friendly interface and gives you access to easy reporting and tracking, unlimited emails, built-in social media sharing tools, list segmentation, free image library, powerful email integration for Shopify stores, and Facebook ads integration.
Sendinblue
Features
- Landing Page Builder.
- Live Chat.
- Sales CRM.
- Facebook ads Integration.
- Separate SMTP Bulk Email Marketing.
Sendinblue is another fastest emerging marketing platform for businesses. It has some excellent tools to create highly engaging Emails. Besides, Sendinblue also allows you to segment users, create workflow for auto follow-up emails, and send transactional Emails.
Drip
Features
- Smarter Email Segmenting.
- Split Testing Features.
- Visual Automation Workflow Builder.
- List Groups.
- Excellent Documentation.
Drip offers a variety of tools that make easy personalization, sales funnel, and marketing automation. It also supports webinars, detailed courses, live chat support, and free guidelines. Moreover, it allows users to send Emails in bulk and engage customers with an intelligent eCommerce marketing automation service.
HubSpot
Features
- Send Time Optimization
- High Email Deliverability
- A/B Testing
- Performance Analytics
- Marketing Automation
- Drip Campaigns and more.
HubSpot is one of the most famous software in Email marketing and CRM. Also, it is an all-in-one marketing platform that includes an operation hub, sales tools, automation workflows, marketing, website builder, and more.
Moreover, the free version of this marketing tool allows you to send 2000 emails and save an unlimited number of subscribers. If you are looking for an marketing service loaded with automation features, HubSpot is your go-to service.
ConvertKit
Features
- Easy to manage responders.
- Drip Emails.
- A/B Testing.
- Email Templates.
- Smart Workflows.
- Landing Page Builder and more.
Also, convertKit is a potent tool specifically for targeted Email marketing. It provides idyllic tools for professional bloggers and helps them to increase conversions, sell digital subscriptions and products.
This interactive tool offers you great learning material along with email-based support. Also, this top-notch marketing service provides a 14-day free trial and a 30-day refund policy along with a $29 per month.
Wrapping Up
This was all from us on best tools for Email marketing. We hope this guide was expedient for you. Good Luck.